Discover the Key Points of E-Commerce

Discover the Key Points of E-Commerce

E-commerce has become one of the fastest-growing business sectors in recent years. During the COVID-19 pandemic in 2020, the popularity of online sales platforms surged, meeting the modern needs for speed and convenience and becoming a preferred option for many consumers. According to research by the Ministry of Trade, e-commerce grew by approximately 64% in 2020, ranking among the top rising industries. If you are interested in commerce or considering launching an online store, now is the perfect time to step into the world of e-commerce. But do you know what to pay attention to when selling online? Here are the essentials you must consider when conducting online sales…

Provide a Flawless Customer Experience

The culture of online shopping, which is becoming more widespread each day, has its own rules and dynamics. For companies aiming to sell online, it's essential to take these rules into account. The first rule you should focus on is delivering a flawless customer experience. This experience largely depends on speed, convenience, and trust. In other words, consumers tend to prefer websites that offer a wide variety of products, fast and seamless checkout processes, and flexible payment options. The visual design of your website or mobile app is also one of the key elements to pay attention to. Sites with appealing and original designs are generally perceived more positively by users. Easy and fast navigation between pages also enhances the user experience. You can install a caching solution to improve load speed and transitions. By obtaining an SSL certificate, you can ensure the security of your customers’ personal data and increase trust in your platform.

Create Easy Payment Opportunities

The variety of your products, attractive pricing, and exciting promotions may successfully lead consumers to the checkout page. At this stage, the most critical issue is not losing the visitor during the payment process. Many online shoppers leave a site without purchasing if they dislike the available payment methods. Therefore, creating a personalized payment page and offering multiple payment options are crucial to completing sales. Secure payment is one of the core factors that determine the success of e-commerce sites. You must provide a reliable payment infrastructure for users who wish to shop online. By utilizing Lidio’s Lidio Core and virtual POS solutions, you can enable customers to shop using debit cards, credit cards, or virtual cards—resulting in more orders and satisfied users.

Enrich Your Site with Alternative Payment Methods

Visitors to e-commerce websites come from various backgrounds and demographics. Therefore, offering a wider range of alternative payment methods can significantly improve your sales success. To boost performance, you can include options like wire transfer (EFT), bank transfer, and cash on delivery. EFT and bank transfers are often preferred by users who do not want to share their card details. Cash on delivery builds trust, especially for customers who are new to online shopping. While the usage rate of these methods is lower compared to others, offering diverse payment options still improves customer satisfaction and trust. For users seeking more modern solutions, you can offer payment by link or partial payments. Adding card storage to your site allows for one-click payments in future transactions, increasing completed purchases. Whatever your payment method needs are, you can find support from Lidio. With Lidio’s smart and tailored solutions, you can reach more customers, secure your transactions, and boost profitability with low commission rates and fast settlement. If you’d like to become part of the Lidio network and benefit from the most flexible and comprehensive payment options, get in touch with us!